1st "Virtual Reality as a Transformative Technology to Develop Empathy" Conference.
By the "empathic Reactive MediaLab Coalition" (eRMLab Coalition).
avatar for Álvaro Guirao

Álvaro Guirao

Optimal XR AG & empathic Reactive Media Lab
Founder & CEO
Zürich, Switzerland
Alvaro is co-founder & Executive Director of the empathic Reactive Media Lab (eRMLab) and the International Summer Symposium "Virtual Reality (VR) as a Transformative Technology to Develop Empathy" (June 17th-20th, 2018).

“empathic Reactive Media Lab (eRMLab)” is created with the mission to do research and application on the progressive adaptation and personalization of XR experiences via biometric technology and deep data gathering to read and react to users based on their body rhythms, emotions, preferences, and data points.

Customization range from the interchange of the visual aspect of embodied avatars to induce psychoneuroimmunological improvements, personalization of the contextual environment to adapt to different cultures, the emotional tone of the music that is playing during the experiences, to different narrative endings...

The lines of research includes scientific disciplines such as neurocinematics, neuromarketing, biometric tech, virtual and augmented reality and machine learning algorithms in conjunction with the storytelling narrative and visual arts to be applied in disciplines such as education, healthcare, well-being, interpersonal and intrapersonal emotional education, etc.

Álvaro Guirao is a Social Artist, Emerging Platforms Producer & Enactive Media Entrepreneur with the mission to Empower an Enlightened Humanity Evolution connecting Ancient & Future Technologies for self-realisation, redefining mental health & wellbeing and new Conscious models of Leadership, holds a Top Management Program for Entrepreneurs at IE Business School and studies in Computer Science.

He is the founder and CEO of Optimal XR AG, a swiss VR startup disrupting the mental health & wellbeing space by bridging ancient wisdom with cutting edge science and technology, as well founder & Executive Director of the conference 'Virtual Reality as a Transformative Technology to Develop Empathy'

Álvaro is the founder & community designer of wisdomhealth.io, launched during Davos WEF 2020, creating safe spaces to authentically explore a Conscious, Regenerative, Enlightened & Compassionate Humanity, understanding the role of Humane Technologies & Ancient Futures to achieve the Sustainable Development Goals.. redefining a new economy that goes beyond wealth from external ideas to an inside out experience for personal & planetary wellbeing.