To assess the market success of VR, we cannot just rely on what consumers tell us. So to find out,
Neurons Inc dives deep in their unconscious minds and looks directly at their brain responses. In this session you will discover how the big brands are applying VR to market research. For example, Facebook wanted to know
how virtual reality facilitates social connection. So we went to the lab and tested some people while they meet for the first time inside a virtual environment. Introverts felt more engaged when meeting in VR while extroverts preferred meeting face to face. We will explain these results and explore their huge implications. Finally, we will unveil for you some of the ethical concerns of how VR can influence our behavior and attitudes.
