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1st "Virtual Reality as a Transformative Technology to Develop Empathy" Conference.
By the "empathic Reactive MediaLab Coalition" (eRMLab Coalition).
Tuesday, June 19 • 5:15pm - 6:15pm
"Neuroscience, Virtual Reality and Market Research by Neurons Inc.” (English)

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To assess the market success of VR, we cannot just rely on what consumers tell us. So to find out, Neurons Inc dives deep in their unconscious minds and looks directly at their brain responses. In this session you will discover how the big brands are applying VR to market research. For example, Facebook wanted to know how virtual reality facilitates social connection. So we went to the lab and tested some people while they meet for the first time inside a virtual environment. Introverts felt more engaged when meeting in VR while extroverts preferred meeting face to face. We will explain these results and explore their huge implications. Finally, we will unveil for you some of the ethical concerns of how VR can influence our behavior and attitudes.

Speakers
avatar for Alexander Silva Lopera

Alexander Silva Lopera

Neuroanalyst, Neurons Inc. Neuromarketing for VR
Alex is a psychologist who applies Neuroscience methods to assess everything that comes to his hands. From Coca-Cola ads to VR porn clips. He came from Spain to Denmark to join Neurons Inc: a multidisciplinary team that includes economists, architects, VR artists and electricians... Read More →


Tuesday June 19, 2018 5:15pm - 6:15pm
Sala Exterior La Cristalera